"Bananas from Bavaria? How ecological and socially friendly is regional shopping?"
Many consumers are worried about the environment, when they purchase food produced abroad. "Think global - buy local" is the common catch phrase. For the sake of the environment, should we put restrictions on imports? The surprising answer is that an imported apple can actually be better ecologically than a locally produced apple. Consumers place a high value on fresh-looking, aesthetically pleasing products. They prefer a crunchy-looking apple to a shriveled one. However, this is not just for aesthetic reasons - health benefits can also be a factor.